As California’s historic quake hits, some of the state’s food and beverage producers are getting creative to prepare the state for the aftermath.
California’s top-selling foods, such as chocolate, ice cream, and cookies, are seeing a surge in sales, with sales up 7.2% in March over the same period last year, according to Nielsen data from the Associated Press.
The trend is likely to continue, said Steve Smith, president of the California Chamber of Commerce.
Smith said the state will see more and more sales as the effects of the quake wear off.
“We’ve been seeing a lot of people trying to make their way back to normal, and that’s good for business,” Smith said.
“It’s good to have some relief in terms of sales, and we’re going to continue to see that as the weather warms.”
California is one of the most seismically active states in the country.
In addition to the historic magnitude 8.0 quake that struck the region last week, there have been several earthquakes in the last year that have caused widespread damage, including a magnitude 7.9 that caused a partial shutdown of the San Francisco Bay Area and caused the death of at least 15 people in the northern coastal city of Santa Cruz.
In June, California recorded its most powerful quake to date, triggering massive landslides that killed dozens of people.
In March, California reported a record-tying 10,812 wildfires, the most on record.
In the same month, there were 4,836 reported earthquakes, more than in any month since 2008, according in the U.S. Geological Survey.
California also is among the most earthquake-prone states in North America, according the U,S.GS.
In March, the state recorded 11 earthquakes, the second-highest total on record behind 2008, and more than double the number recorded the previous month.
“California is probably the most likely to have a large earthquake in the next decade,” said John Gannon, president and CEO of the U.,S.
National Weather Service.
“I think that there’s some real uncertainty in terms to the earthquake risk in the state,” he said.
In the past decade, California has experienced a string of earthquakes that were the worst in its history, including an 8.3 magnitude quake in the city of Monterey in June 2009 that killed at least 20 people and destroyed at least 1,100 homes.
The quake killed about 8,000 people.
The last time a quake in California was this big, was in 2007, when a magnitude 6.0 earthquake struck a section of the city, killing more than 300 people and destroying more than 10,000 homes.